I love and always love Vintage Lettering.
Everything in it was measured precisely.
The ornament, the shape, the contrast,… Just name it.
But everything has changed.
Even ‘beauty’ has its own age.
Complexity is no longer beautiful.
Simplicity is the new ‘beauty’.
Soon, you’ll have to face this question:
Will you adapt to the reality
—– or—–
Will you bend the reality?