Blobby, Blocky, and fluffy letters are amusing.
It attracts the eyes. Grab attention.
And put a little smile on my face.


When we put to the extreme, sometime it requires sometime to digest.
Check this out. A work by Mark Caneso.


Mark Caneso

This fat letters might not be good in legibility,
but, for sure, it will grab your attention,
and make you notice.
Maybe legibility is never the purpose.
Don’t mistake legibility for noticeability.

When you draw a word ‘dog’, the letters must bark.
The letters must express what the artist want to say.


To design such fat letters is rather difficult.
It’s detailed work and highly technical.
You need someone with technical know-how of lettering skills.
And this is where PLATUPI can help you.