R lettering finale

I love and always love Vintage Lettering.
Everything in it was measured precisely.
The ornament, the shape, the contrast,… Just name it.


R lettering details

But everything has changed.
Even ‘beauty’ has its own age.
Complexity is no longer beautiful.
Simplicity is the new ‘beauty’.


R lettering process

Soon, you’ll have to face this question:

Will you adapt to the reality
          —– or—–
Will you bend the reality?